When the Breeders’ Cup came to Del Mar, we worked with J Wagner Group to transform a vacant Del Mar Plaza restaurant space into an afterparty venue, bringing in lounge furniture and lighting it up in Breeders’ Cup purple, which could be seen from the street. The pop-up lounge celebrations kicked off with Jocktails: a charitable event that takes place at major thoroughbred races and sporting events across the county. World class former and current jockeys got behind the bar alongside Snake Oil Cocktail Co. to raise money for the Permanently Disabled Jockeys Fund, and guests danced to jams from DJ Kerry Glass. On subsequent nights, the lounge was the place to hang out after the final race and into the early hours of the morning.
Photography: FoxHouse Media