AleSmith x Sublime

Planning, Management

AleSmith Brewing Co. teamed up with legendary Long Beach reggae-punk pioneers Sublime to create Sublime Mexican Lager, a collaborative effort between band and brewer to celebrate the 25th anniversary of the original release of Sublime’s debut album, 40oz. to Freedom. We planned a party that brought together the SoCal vibe of Sublime with AleSmith’s low-key craft culture and watched as hardcore fans arrived from Long Beach and beyond.

Photography: Paul Nestor